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  • More than 85% of decisions are guided by often-unspoken emotional priorities.
    In high-stakes markets, how much could it cost you to fall out of sync with the constantly changing ways customers decide and act as markets evolve? Brain Surgery is the world’s leading marketing neuroscience consultancy.
  • More than 85% of decisions are guided by often-unspoken emotional priorities.
    In high-stakes markets, how much could it cost you to fall out of sync with the constantly changing ways customers decide and act as markets evolve? Brain Surgery is the world’s leading marketing neuroscience consultancy.
  • More than 85% of decisions are guided by often-unspoken emotional priorities.
    In high-stakes markets, how much could it cost you to fall out of sync with the constantly changing ways customers decide and act as markets evolve? Brain Surgery is the world’s leading marketing neuroscience consultancy.

Why do some fairly average products succeed where demonstrably superior products struggle?

Why do some people spend more on one brand, when a virtually identical, less expensive option is easily available?

The answer, as neuroscience has learned, is that a decision is not just based on Reason, rather it is based on how emotion and reason work together as someone is facing a decision.

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Clients

Pharmaceutical (physicians, patients, pharmacists, payers, caregivers, NPs and PAs)

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Learn what they aren’t telling you

You are in a high-stakes market. How much would it be worth to your brand to stay 6 months ahead of your competition? Today is a good time to find out.