
Brain Surgery is the world’s leading marketing neuroscience consultancy.

Helping the world’s best brands win in the world’s toughest markets.

Our primary practice area is in pharmaceuticals. Our experience spans financial services, automotive, technology and more.
Why do some fairly average products succeed where demonstrably superior products struggle?
Why do some people spend more on one brand, when a virtually identical, less expensive option is easily available?
The answer, as neuroscience has learned, is that a decision is not just based on Reason, rather it is based on how emotion and reason work together as someone is facing a decision.
Clients
Pharmaceutical (physicians, patients, pharmacists, payers, caregivers, NPs and PAs)




Learn what they aren’t telling you
You are in a high-stakes market. How much would it be worth to your brand to stay 6 months ahead of your competition? Today is a good time to find out.