Our primary practice area is in pharmaceuticals. Our experience spans financial services, automotive, technology, and more.
Brain Surgery is most effective in marketplaces that share the following characteristics:
High-stakes: Markets in which substantial investments are required, competition is fierce, and where both the costs of failure and rewards for success are substantial.
Dynamic: Markets in which global competition, innovation, regulation and other factors can powerfully impact the status quo without much warning.
Multi-channel: Markets in which both paid marketing and channel dynamics can affect success. For example, in pharmaceuticals, where either advertising to consumers or face-to-face communications with physicians create the risk of falling out of sync with how people decide and act. Today, more businesses than ever must consider more than one audience.
Five marketing neuroscience secrets every pharmaceutical marketer needs to know.
Marketing Neuroscience: How emotions impact decisions and behaviors