John Carr John has been a pioneer in understanding emotion-based information and the effect emotions have on purchase motivations and behavior. He has helped companies understand how to utilize such information to dramatically increase revenues, improve their earnings per share, increase their ability to meet and exceed projections, and discover competitive weaknesses. Prior to starting Brain Surgery, he spent fifteen years working for advertising agencies and in Strategic Consulting. |
Stephen M. Blaising Steve has been a leader in the discovery methods and utilization of emotion-based behavior motivation information since the early 90's and has worked with the leading pioneers in "emotional based insights" and the application of neurolinguistics in marketing. Steve believes that everyone has “preprinted” expectations on every topic which can be uncovered using emotions as a weighting tool. As a result of “uncoding” an audiences expectation mindset (in their language), you are able to now deliver optimal language and messages that are more motivating. Prior to Brain Surgery Steve spent 19 years in the advertising agency world and believes "Branding is about connecting and compelling." Steve says, "Connect with the right audience, and compel them to do something." One of the key elements to "connecting" is knowing an audience's "emotional profile". He has lectured on the topic domestically and internationally and is on the advisory board at Indiana University’s Department of Psychological and Brain Sciences. |