Brain Surgery’s tools are used to uncover what is motivating or inhibiting about any product, service, and situation, company and/or special issue. Typically Brain Surgery is called upon to help facilitate change.  One of the principle outputs of the Brain Surgery approach is the identification and quantification of emotional mindset groups within any marketplace.

This analysis yields what percentage of the market is “un-attracted or negative minded, apathetic or neutral minded, maybe (almost attracted), and attracted to a brand and why these mindsets exist.  These mindset groups set up a unique targeting strategy designed to work more effectively for message building.   Targeting emotional mindsets as part of the communications strategy means that positioning and messaging will be more optimal and brands are able to move the “less attracted” mindset toward the “more attracted” mindset.

We have significant experience in launching new products, dealing with new competitors or any other change that has occurred in the marketplace.

Countries where we currently work (USA, Canada, Mexico, Argentina, Brazil, Europe, Australia, Japan, Korea and Taiwan)

Brain Surgery Offers 3 "Connection" Products

CONNECTIONS BONDING®
(emotional "mindset" clustering, core thinking, Emotion Drivers™, attribute/message testing and final messaging)

CONNECTION DRIVERS®
(emotional "mindset" clustering and Emotion Drivers™)

CONNECTIONS TESTING®
(Emotion Drivers™ and testing)