FOR MORE INFORMATION,
CONTACT: J.R. Hipple, Brain Surgery Worldwide, Inc. (404) 966-2992
FOR IMMEDIATE RELEASE – July 23, 2008

Blaising Elected to Board of IU Department of Psychological and Brain Sciences

Indianapolis, July 23, 2008 - Stephen M. Blaising, Vice Chairman of Brain Surgery Worldwide, Inc. has been elected to the Advisory Board of the Department of Psychological and Brain Sciences at Indiana University. He joins the leadership of a department that is ranked sixth in the nation by U.S. News and World Report and is creating new and innovative programs with the business community.

"Steve has been one of the pioneers in using psychology in marketing,” says Dr. Linda Smith, Chair, of IU Department of Psychological and Brain Sciences, “and his firm, Brain Surgery Worldwide, Inc., is one of the leading emotion based market research companies in the world.”

"I'm honored to be elected to this advisory board,” says Blaising, “and look forward to helping bridge some global business needs with the brain science offered by Indiana University's highly regarded program. We've been using brain science in our work for over 15 years with tremendous results. By understanding brain function, our firm has been able to create a market research tool that is extremely accurate. As an IU alum, it’s great to stay involved with the university, and I hope my experiences will help identify potential business applications for the work of the school.”

The mission of the Department of Psychological and Brain Sciences is to lead scientific advances through state-of-the-art experimentation and theory with the goal of understanding how the entire brain- behavior system works – from molecular neuroscience to cognition to the social behavior of groups.
The Department seeks to translate scientific knowledge into practical solutions for problems that impact human lives through: the application of cutting-edge discoveries to real world problems, the training of the next generation of scientists and training citizens who will apply their knowledge in many fields from medicine to industry to public service. For more information about the department, visit www.psych.indiana.edu.

Brain Surgery Worldwide is an “emotion based behavior insight and messaging” firm that primarily serves the pharmaceutical and consumer product markets in 13 countries. In simulated test markets, Princeton Brand Econometrics showed Brain Surgery message development outperforms messages from other methods at a 3:1 ratio. More information is available at www.brainsurgeryinc.com.