FOR MORE INFORMATION,
CONTACT: Stephen M. Blaising, Vice Chairman, Brain Surgery Worldwide, Inc. (317) 656.8702
FOR IMMEDIATE RELEASE, September 30, 2003

Brain Surgery Selected to Present to Association of National Advertisers

Atlanta, GA - Brain Surgery Worldwide, Inc. has been selected (as one of only two firms) to speak at the fall meeting of the Advertising Research Foundation’s Advertising and Marketing Research Committee on October 23rd in New York. This committee reviews the latest techniques in market research and this session focuses on understanding the brain function, emotional and rational as it relates to clearly understanding motivation. Brain Surgery’s presentation is titled “Creating the Emotional Competitive Advantage.”

“Brain Surgery offers a quantitative instrument that delivers the color of qualitative and reveals more,” said John Carr, CEO of Brain Surgery Worldwide, Inc. “We look at how emotions attach to reasons and how they define habits in order to define how customers and potential customers are attracted to a brand, company, product, service, feature or function,” said Carr.

Stephen M. Blaising, Vice Chairman of Brain Surgery Worldwide, Inc. said, “We are proud to be invited to present to this prestigious group and show them how we develop optimal positioning and language.”

Dr. Steve Curtis, Carr and Blaising will be presenting at 12:40 pm EST.

Brain Surgery Worldwide is an “emotion based behavior insight and messaging” firm that primarily serves the pharmaceutical and telecommunications markets in the US and Europe.