FOR MORE INFORMATION,
CONTACT: Stephen M. Blaising, Vice Chairman, Brain Surgery Worldwide, Inc. (317) 656.8702
FOR IMMEDIATE RELEASE, April 30, 2003

Brain Surgery Launches New Emotion Tracker

Atlanta, GA - Brain Surgery Worldwide, Inc. announced today that they have created an "emotion tracker" that allows clients to understand and track the movement of emotions on a daily basis. The initial product, called "ET", was built to allow clients to monitor the marketplace on a quarterly basis. Clients can access the data online and can even trigger new data collection by utilizing their "ET" connection. Brain Surgery's unique tools allow emotions to be revealed which uncovers their effect on behaviors and also uncovers the "unmet" needs in a marketplace. With new products launching or changes occurring in the marketplace, brand dimensions that motivate behaviors will change forcing brands to alter their messaging. This new tool will allow marketers to respond accurately to those market changes in the most "emotionally motivating" way.

John Carr, CEO of Brain Surgery said, "This new product is the result of us listening to our clients needs. They needed quick access to market changes and wanted to utilize our "emotion based" tools, so we developed "ET"."

Brain Surgery Worldwide, Inc. is an "emotion based behavior insight and messaging" firm that primarily serves the pharmaceutical and telecommunications markets in the US.