FOR MORE INFORMATION,
CONTACT: Stephen M. Blaising, Vice Chairman, Brain Surgery Worldwide, Inc. (317) 656.8702
FOR IMMEDIATE RELEASE, February 28, 2003

Brain Surgery Creates "The Global Emotion Research Foundation"

Atlanta, GA - John Carr, Chief Executive Officer, and Steve Blaising, Vice Chairman, together the majority equity partners in Brain Surgery Worldwide, Inc., announced today the creation of the Global Emotion Research Foundation (GERF). Since 1994, Brain Surgery has been working with the science of emotions and the understanding of the significant role emotions play in determining behaviors, and decided to create GERF to serve "good for mankind" issues.

"During our years of researching the role of emotions we have uncovered their significant power and have been putting this knowledge to use in business. We decided our tools should also be shared on a pro bono basis around the world for the good of mankind projects", says Blaising. Annually, GERF will select a cause, and utilizing the tools used by Brain Surgery, provide insights to policy makers to help them solve some of the world's most pressing problems and opportunities.

GERF will be based initially in Atlanta and will probably move to New York next year, once an Executive Director is found.

In addition to "good for mankind" projects, GERF will also work as a development arm of Brain Surgery to continue to develop new tools that help reveal emotions and their role on behaviors and messaging.

"Through our studying of emotions we have been able to continually uncover the "unmet needs" in many marketplaces and we will utilize GERF as a platform to continue the study of emotions for Brain Surgery" said Carr.

Submissions for GERF projects can be made on the GERF website, http://www.gerfoundation.com/, or also at the Brain Surgery web site, http://www.brainsurgeryinc.com/.

Bain Surgery Worldwide, Inc. is an "emotion based behavior insight and messaging" firm that primarily serves the pharmaceutical and telecommunications markets in the US.