FOR MORE INFORMATION,
CONTACT: Stephen M. Blaising, Vice Chairman, Brain Surgery Worldwide, Inc. (317) 656.8702
FOR IMMEDIATE RELEASE, January 21, 2003

Blaising Acquires 50% Equity of Brain Surgery Worldwide, Inc.

Atlanta, GA - Brain Surgery Worldwide, Inc. announced today that Blaising, Inc. (based in Indianapolis) has acquired 50% ownership stake in the firm. Blaising previously licensed some of its technology to Brain Surgery and has been a minority partner since September of 2000. "We've been acting as partners for years, and I'm glad we've been able to complete the equity transaction to officially make Steve a 50% partner. Steve brings a unique awareness of what information is really needed to make excellent business decisions, and he has been a pioneer in the quest to understand the role of emotions in behaviors. From where I sit, he has been able to assemble the best minds in neuroscience to accomplish his quest to understand emotions and those resources add significantly to Brain Surgery's capabilities", said John Carr, CEO of Brain Surgery. "We now have a product line that truly uncovers what really motivates behavior and we are continuing in the development phase to create better tools that will serve our clients", said Carr. "Our messaging work is second to none and our "emotion research" engine is now in its fourth generation and has proven predictive validity. We look forward to increased opportunities to serve deserving clients who want to understand the role of emotions and welcome Steve's leadership."

Stephen M. Blaising (majority owner of Blaising, Inc.) will serve as Vice Chairman for Brain Surgery Worldwide, Inc. Brain Surgery is based in Atlanta with offices in Indianapolis and New York. Blaising will remain in Indianapolis.

Brain Surgery Worldwide, Inc. is an "emotion based behavior insight and messaging" firm that primarily serves the pharmaceutical and telecommunications markets in the US.