Since 1994, Brain Surgery has been working with the science of emotions and the understanding of the significant role emotions play in determining behaviors, and decided to create GERF to serve "good for mankind" issues.

"During our years of researching the role of emotions we have uncovered their significant power and have been putting this knowledge to use in business. We decided our tools should also be shared on a pro bono basis around the world for the good of mankind projects", says Blaising. Annually, GERF will select a cause, and utilizing the tools used by Brain Surgery, provide insights to policy makers to help them solve some of the world's most pressing problems and opportunities.

In addition to "good for mankind" projects, GERF will also work as a development arm of Brain Surgery to continue to develop new tools that help reveal emotions and their role on behaviors and messaging.

"Through our studying of emotions we have been able to continually uncover the "unmet needs" in many marketplaces and we will utilize GERF as a platform to continue the study of emotions for Brain Surgery" said Carr.

During 2005 GERF sponsored a research project with James Madison University students to look at the effect of the FDA’s recent actions in pulling Vioxx and questioning drug manufacturers with regard to safety and legal practices. This study was designed to be a learning experience to further student’s knowledge as well as a study to understand the effect of all of the information regarding this subject on consumer’s trust of the healthcare category. GERF sponsors at lease one of these types of studies per year in an effort to obtain information that may be helpful to others.

In 2009 the Foundation provided Tony Dungy’s All Pro Dad organization with a study. Brain Surgery Worldwide, Inc., through its Global Emotion Research Foundation is providing The All Pro Dad organization with a pro bono study to help them better serve fathers all over the country. All Pro Dad was originally created by Indianapolis Colt’s head coach Tony Dungy and now has over 1,000 chapters and helps men to become better fathers. Over 54 NFL spokesmen are involved with multiple events.

“We always try to give back and last year we choose to help the All Pro Dad organization because of their commitment to help men become better fathers. Our study reveals what fathers want emotionally speaking from an organization like All Pro Dad and will help in recruiting more chapter leaders and growing contributions”, says John Carr, Chairman and CEO of Brain Surgery Worldwide, Inc.

“Each year we select an organization to help through our Global Emotion Research Foundation and as we learned more about All Pro Dad we felt it was important to help them carry their message to more markets. I know Tony and his team will put this information to excellent use”, says Stephen M. Blaising, Vice Chairman of Brain Surgery Worldwide, Inc.

In addition to All Pro Dad, Family First offers iMom to help mothers. This effort is chaired by celebrity Kathy Ireland.