Founded in 1994, Brain Surgery Worldwide, Inc. is a Marketing Knowledge firm located in Atlanta, Indianapolis and New York.

We specialize in the pharmaceutical and consumer products industries in the US and Western Europe and we work in other industries on a case-by-case basis.

We use a unique arsenal of intellectual properties to help our clients:

• Understand their customers' and prospects' emotional motivations and determine their emotional mindset
• Connect those motivations to buying behaviors (through Language and Messaging)
• Creating an increase in revenues

That results in our clients' being able to:

• Stimulate greater levels of attraction among customer and potential customer groups
• Motivate desired behavior
• Create faster adoption
• Realize competitive advantage

Said another way, because emotions prioritize reasons and dominate our decision process, we are able to uncover the answers to questions like these:

• What is most motivating and inhibiting about a product?
• Compared with competing brands and an ideal?
• What desired positioning platform, message/attribute set optimize the brand’s attraction?
• What “emotional mindsets” are most attracted to a brand and why”
• What drives negativity or un-attraction for a brand?
• What are the unmet needs in the marketplace when comparing a brand and its competitors to an Ideal?
• What are the 3-4 Emotion Drivers™ that must be fulfilled by attributes and messages in order to drive attraction?
• How the findings in this research are operationally implemented for the greatest effectiveness?

Unlike most research suppliers Brain Surgery doesn't walk away once we drop a report on your desk. We're prepared to follow through and help integrate our findings with all your tactical partners through coaching exercises that are included as part of the work.